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The Partner

New Relic - All-in-one observability Solution

New Relic is the preeminent observability solutions provider, empowering engineers with a data-driven approach to planning, building, deploying, and running great software. 


Demonstrating the value of observability tools for developers

Showcasing an observability platform is no easy feat, as the value of observability is at its highest when there are performance problems to solve.
These tend to manifest only when scale and large amounts of data are at play. With sales around the world, New Relic looked for a way to demonstrate its platform’s value quickly and effectively.

The Solution

Showcase life-like platform

Using Wilco, New Relic could showcase its platform in a life-like environment, wrapped in an engaging narrative and available on demand. 

The Results

Better showcasing with Wilco

- Community tools enabled New Relic to create competitions and challenges around its products.

- Multi-product environment helped New Relic showcase its integrations and partnerships through Wilco.

- Content contextualization showcased existing company content — from guides to thought leadership pieces — as part of the quest script within the context of a real-world use case.

- Best practices enforcement helped New Relic push users toward implementing best practices as part of the quest.

- Funnel analysis
uncovered friction points and could inform user experience decisions, with a detailed breakdown of the points where users struggle during the quest. 

“Wilco has created an original way for developers to gain experience with tools, and we are excited to provide the opportunity for developers to engage with our product in a real-world setting, enabling us to easily communicate the value our product offers, while allowing developers to quickly acquire expertise.”

Jemiah SiusDirector, Developer Advocacy

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